How to Make Money With White Label Apps

Every small brand wants its own app now. Not just a website or an Instagram page. An actual app with their logo, colors, and custom flows. But building that from scratch? Costly. Time-consuming. Not realistic for most.

That’s where white label app development changes the game.

It’s like moving into a furnished flat. The furniture’s already there. The wiring works. You just put up your nameplate, maybe change the curtains, and start living. You didn’t build the walls, but it still feels like yours. You just brand it and move in. Now imagine doing that with mobile apps and charging rent for each one.

This idea isn’t new. It’s just moving digital.

In Canada, private label goods already hold about 18.5% of retail share (Statista, 2022). In the US, the share jumped from 18% in 2019 to over 23% by 2024 (Statista). Worldwide, private label products now make up almost 21% of the total consumer goods market worth around $236 billion USD (Statista).

This model is quietly powering SaaS too.

The software-as-a-service market was valued at $250 billion in 2024, forecast to hit nearly $299 billion in 2025 (Statista). Mobile apps alone brought in $437.75 billion in 2022, and are growing at a 7.5% CAGR through 2029 (Statista).

Now here’s the good part: You don’t need to build a billion-dollar app to join this space. You just need to know how to make money with white label apps whether that’s reselling, licensing, or offering them as part of your own service stack.

This guide takes you through it all. You’ll learn how to pick a niche that pays, choose the right tools, and build an income stream that lasts. We’ll also walk through real stories from businesses in fitness, food delivery, and ride-hailing so you don’t just get theory, but working examples too.

Want to see more use cases by industry? Check out our white label app development for startups guide.

Let’s get started.

TL;DR

• White label apps let you resell fully-built apps under your own brand.
• You don’t need to code. You just need a niche that people pay for.
• Start small then charge a one-time setup, monthly plans, and extras like new features or custom designs.
• This works best in industries like fitness, food delivery, transport, education, and event management.
• You can pick your pricing style like cost-plus, value-based, or bundle it all together.

Key Points

• White label mobile apps are ready-made apps you can rebrand as your own.
• Add your logo, your colours, your name  and it looks like you built it from scratch. But you didn’t.
• You save months of coding and still offer a working product to clients.
• What makes this model powerful is how many ways it can earn: setup charges, monthly billing, premium add-ons, even a slice of in-app earnings.
• It works well in industries like fitness, delivery, retail, education, health, and real estate.
• Basically, anywhere someone needs an app fast and wants it to feel like theirs.
• Agencies, solopreneurs, and product consultants can all profit by offering niche-specific branded apps.
• Pricing strategies vary based on client size, use case, and value delivery, not just platform cost.
• Real growth comes from pairing products with onboarding, content, and ongoing support.

What Are White Label Apps and White Label Mobile Apps?

Let’s say you want to launch a food ordering app. But you don’t want to hire developers, manage servers, or build anything from scratch. You just want an app that works and carries your name.

That’s exactly what a white label mobile app offers.

You get a fully built product. You add your logo, change the colors, maybe tweak a few things, and sell or use it as if it’s yours. It’s fast, flexible, and lets you focus on branding, not building.

So, what are white label apps in simple terms?

Think of them like plain t-shirts sold to different brands. The design is the same, but each brand prints its own label. Same fit, different logos.

In software, this model falls under white label app development, where companies build generic app structures and license or resell them under various brands.

Who Should Build or Resell White Label Apps?

You don’t need to be a tech founder or a full-stack developer to enter this space. If you understand your market and know how to serve people you’re already halfway there.

The power of white label app development lies in letting people like you rebrand ready-made software and sell it under your name. This works across industries, income levels, and even business sizes. You get control of the product without starting from scratch.

Who is this model ideal for?

• Freelancers & Solopreneurs
• Marketing & Digital Agencies
• SaaS Founders & Consultants
• Franchise Owners & Multi-Brand Operators

Which Industries Work Best?

Let’s break this down with examples and common needs across sectors.

1. Fitness & Wellness

Small gyms, yoga instructors, and wellness coaches often juggle WhatsApp, Zoom, and Google Sheets. But their clients expect more. A white label mobile app can handle bookings, video workouts, diet charts, and push reminders all branded.

Related read: White label fitness app development company

2. Food & Delivery

Most small restaurants hate losing 20–30% to aggregators. But building an app from scratch feels expensive. That’s where white label food ordering apps step in.

Menus, payments, coupons, delivery trackingit’s all pre-built. Just rebrand and deploy.

Related read: White label food delivery app development company

3. Taxi & Transport

Ride apps are no longer just for metros. Tier-2 cities, hotels, and travel agents want their own branded booking systems. With white label app development, they can launch GPS-based cab apps without rebuilding Uber.

Related read: White label taxi app development company

4. Education & Coaching

Tuition centers, coaches, and creators want to move beyond YouTube and PDFs. A white label mobile app can offer gated video content, quizzes, batch-wise scheduling, and digital notes.

5. Retail & Loyalty

Retailers want apps, but don’t want Amazon or Shopify logos. White label apps give them a product catalog, loyalty points, coupons, and in-app payments.

6. Healthcare & Wellness

Doctors, therapists, and dental clinics want appointment systems, record tracking, and secure chat all inside their own app.

7. Real Estate & Property Management

Societies, PG operators, and real estate firms can use apps to manage entries, rent reminders, service requests, and maintenance updates.

8. Events & Communities

One-time events or rotating conferences don’t need custom apps. They need white label event apps with ticketing, schedules, and live maps rebranded per show.

Also Read: White-Label Mobile App for a Restaurant: A Complete Guide

Revenue Streams for White Label App Sellers

So you’ve picked a niche. Maybe you’ve tested a few platforms. Now comes the real part: how to make money with white label apps. There’s no one fixed formula. But most sellers mix 2–3 of these models depending on their clients. Here’s what works.

1. Sell Branded App Packages

This is the most direct path. You create a branded version of a white label mobile app for each client and charge a setup fee.

• Setup fees: $199 to $999 USD per app (depending on complexity and branding scope)
• What’s included: logo placement, color updates, basic content edits, app store submission

2. Monthly or Annual SaaS Billing

Once the app is live, you charge clients a subscription fee for continued access, hosting, updates, and light support.

• Typical pricing: $29 to $99 USD/month
• Or offer annual discounts: $299 to $899/year

This turns your agency into a micro-SaaS.

3. Add-On Feature Charges

White label platforms often offer optional modules like loyalty systems, multi-language packs, or delivery integrations. You can charge clients extra to unlock these.

• Add-on charges: $20 to $100 USD one-time
• Or bundle them into a “Pro” tier

4. In-App Purchases (Optional for Consumer Apps)

If the app supports monetization, like selling digital goods, courses, or bookings you earn a cut.

• Your share: fixed % or markup
• You can also use Stripe/PayPal fees + handling charges

5. Service Retainers

Some clients don’t want just an app, they want the whole thing managed. That’s where you add services like:

• App content writing
• Push notification copy
• Promo banners
• Email integrations
• SEO and ASO

Package these as retainers: $99 to $499 USD/month per client

Want to build a mix of these revenue streams? Our white label solutions scaling guide walks you through pricing, positioning, and upselling.

Final Tip: Don’t just sell “an app.” Sell a branded digital tool that helps your client save time or earn more. That’s what they pay for. The white label app development is the backend you sell the outcome.

Read Also: Food Delivery App Business Models: A Founder’s Guide

Pricing Models and Strategies for White Label Apps

Setting the right price isn’t just about numbers. It’s about clarity, value, and control.

With white label app development, your pricing needs to work for both sides:

• You, the reseller (who needs margin)
• And your client (who wants predictable costs)

Let’s look at five proven models that work across niches.

1. Cost‑Plus Pricing

This is simple. You take your platform costs, $29/month or $299/year and add your markup on top.

Example:

• Platform license: $299/year
• Your branding and support: +$700
• Final quote to client: $999 USD total

Great for beginners. Keeps math clean.

2. Value‑Based Pricing

Here, you don’t sell “an app.” You sell what it does.

Does it help a salon cut wait time by 20%?

Does it let a coach earn $3,000/month in course sales?

If yes, charge based on that outcome. The platform may cost you $50/month, but you could price the solution at $1,500 if it saves the client time, payroll, or third-party fees.

3. Competitive Benchmarking

Look at what others in your space charge.

Platforms like AppMySite or AppInstitute list white label pricing publicly. You can use these ranges to anchor your quotes.

Feature Type	Common Market Rate
Basic app setup	$249–$499 one-time
Monthly SaaS fee	$29–$89/month
App store deploy	$50–$150 per store

You don’t need to be the cheapest, just explain what’s included.

4. Bundled Packages

Many white label mobile apps sellers offer tiers:

• Starter: Branding + 3 screens – $299 USD
• Growth: Full app + push + updates – $799 USD
• Pro: App + email + marketing + content – $1,499 USD

This works best if you serve multiple industries or teams with different needs.

Tip: Add one visual feature per tier like loyalty points, Stripe payment, or multi-language mode to justify the price jump.

5. Licensing and Recurring Subscriptions

You can create your own pricing system that mirrors SaaS.

• Charge clients a monthly license for app access
• Or take a share of revenue (if it’s a paid app or booking system)

Recurring pricing builds long-term revenue and makes scaling easier.

Want to see how others bundle these strategies? Our guide on custom white label software pricing explains real-world examples.

Model	What It Means	When to Use
Cost-Plus	Your cost + fixed margin	Quick wins, low-ticket niches
Value-Based	Based on how much money/time it saves	Premium or outcome-driven clients
Competitive Benchmarking	Match or undercut industry rates	Crowded verticals like fitness or retail
Bundled Tiers	Flat packages for different needs	Agencies or multi-size client base
Subscription Licensing	Recurring monthly/yearly billing	Long-term SaaS-style client setups

Also Read: How White Label Online Ordering Can Supercharge Your Restaurant Startup

Tips For Getting Started With White Label App Development

Jumping into the world of white label app development can feel overwhelming at first. There are platforms to pick, pricing models to set, and clients expecting fully branded apps yesterday. But it gets easier when you break it into steps. This section gives simple, grounded tips that work whether you’re launching your first template or scaling up a reseller model. Start lean, stay smart, and build slowly.  That’s how most successful white label founders do it.

1. Choose the Right Platform Based on Use Case

Not every platform fits every type of business. If you’re targeting retail, tools like Shopify White Label POS work well. But if your audience is fitness coaches, a branded booking and live class setup matters more. White label apps are only powerful when they solve a clear business problem. So before picking tools like AppMaster or Zoho Creator, map out the core flows  login, dashboard, booking, payment  and see if the platform supports your use case out of the box.

2. Build One Strong Template and Test With Real Users

Instead of creating five half-finished apps, focus on one polished template that works end-to-end. Test that version with 3 to 5 users who match your buyer profile. Watch them use it live if possible. White label apps often fail not because of bugs, but because of poor UX decisions. Fix those early. Add onboarding text, reduce the number of clicks, and test payment or login flow multiple times. You’ll save weeks down the line by spending a few extra hours here.

3. Keep Branding Sections Modular and Simple

Clients don’t want to email you every time they change a logo or brand colour. Make sure your white label apps let them edit key sections themselves. This includes: logo, fonts, colours, app name, and homepage banner. Build it like a modular kit  where content blocks are easy to swap out. Even small changes like editing support emails or changing CTA button text should be doable through a simple panel. Less dependency = faster onboarding.

4. Make Pricing Transparent From Day One

White label resellers lose deals fast when pricing isn’t clear. List out what’s included: base setup, monthly subscription, support, and add-ons like push notifications or analytics dashboards. Use white label app development as your keyword in landing pages, but show actual numbers too. Clients prefer packages like Starter ($49/month), Pro ($99/month), and Custom ($299+). If you’re still figuring out rates, study how SaaS white label apps price their plans. It’ll give you a fair starting point.

5. Create a Support Stack That Doesn’t Eat Your Time

Once your first 2–3 clients go live, support becomes your biggest time sink. Set up FAQs, how-to videos, and quick screenshots for all the common actions in your white label apps. Create a WhatsApp or Telegram group for live questions  but also build self-help flows. If using platforms like AppMaster or Zoho, their docs are a good base. Just make it feel like yours by adding custom examples from your own app build.

Conclusion

The white label apps have moved far beyond simple reselling. It’s now a full-blown opportunity to offer scalable, branded tech without building from scratch. With demand rising across sectors 

like fitness, delivery, finance, and education, white label solutions empower both developers and non-tech founders to build recurring revenue. The model works best when you pair products with positioning. Don’t just offer “an app.” Offer it with context, not code.

If you’re launching white label apps, don’t just sell the product. Sell the path. Show clients how it fits their industry, how easy the onboarding is, and what they’ll pay upfront and monthly. Give them a clear roadmap setup, branding, launch, and growth.

With SaaS revenue expected to reach $299 billion by 2025 (Statista), and mobile app revenue already touching $437 billion (Statista), there’s room for you. Even a small slice is worth 6-figures if you carve it right. Just start with a niche you actually understand. Build a few strong demos. Focus on solving one problem extremely well. Then scale your offer with outreach and customer care.

If you need more context before launching, check these next: 

• White Label App Development for Startups
• Scale Business with Custom White Label Solutions
• Benefits of White Label Apps

Your white label apps business doesn’t need to be big at the start. It just needs to be smart, specific, and consistent. That’s how you win.

Ready to build your own branded app business? Start small. Pick one niche you understand well. Use a trusted platform. Whether you’re an agency, solo founder, or just starting out, there’s space for you. Don’t wait for “perfect.” Build now, test fast, and learn as you grow.

Talk to our white label experts today to explore how we can help you launch, sell, and scale smarter.

FAQs

1. What is white label in app development?

White label app development means you build one app, and others use it with their own name and logo. They don’t need to touch the code. Just add branding, tweak a few colours, and it’s ready. 

2. How much does it cost to develop a white label app? 

Cost depends on the features, flexibility, and whether you want iOS, Android, or both. A simple app may start under $1,000 USD, while full custom builds can cross $10,000 USD.

3. How to create a white label app?

You’ve got two ways to start. One, build your own app base. It takes more time but gives you full control. Two, begin with ready platforms like AppMaster, Zoho Creator, or Shopify POS. These give you speed. Whichever you pick, just make sure your brand layer is easy to customize logo, colours, fonts. Think of it like renting a furnished flat. You still want to be able to paint the walls and hang your own nameplate. Either way, focus on the key branding bits like logo, colours, copy, login screens. And behind all that, keep the backend clean, simple, and secure. That’s where most of the trust sits.

4. How to make money with white label mobile apps?

You earn by selling ready-to-use apps to niche businesses. Example: A fitness trainer wants their own app but can’t afford a custom build. You sell each client their own branded version of your app. Most charge a one-time setup fee, then monthly support. But that’s just the start. You can earn more by offering paid add-ons, handling their marketing setup, or bundling services like hosting, updates, and backups into a neat plan. Think of it like running a thali joint. The base meal stays the same, but extras bring in profit. The model scales fast because you sell the same core product to many.

5. What is a white label mobile app?

A white label mobile app is a prebuilt app that’s designed to be rebranded and resold. Clients don’t see your name, only their own. It’s commonly used by digital agencies, consultants, and SaaS resellers. These apps are popular in sectors like food delivery, fitness, coaching, events, and local services where small businesses want apps that look unique but don’t want to build from scratch.

6. How much does a white label app cost?

Prices vary a lot. Some SaaS platforms start as low as $49 USD/month. That gives you a working app with your logo and basic features. If you want the works native iOS and Android builds, full branding, custom APIs, and your own backend it can go up to $10,000 USD or more. Depends on how deep you want to go. For resellers, there’s often a wholesale plan or licence fee. For clients, they might pay a one-time setup plus a recurring charge for updates, support, and hosting.